In China, Barbie’s Reign May Be Short-Lived
By Michael Wei
Wanted: BFF; pretty in pink; not too trashy; lower-maintenance than Barbie. Must speak Chinese.
Meet Princess Secret, would-be playmate to the children of China’s growing consumer class, which increasingly demands better-quality toys at prices cheaper than foreign brands can offer. The doll’s manufacturer, China Focus (Yiwu), is among Chinese exporters seeking a slice of the domestic market. “Our products probably cost twice as much as those designed for the local market, but that’s not a problem because they’re still cheaper than imports,” said Maggie Zhang, a sales manager minding a stall packed with Princess Secret dolls …
Of robes farzad


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